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On Yoganomics

Googling “Yoganomics,” there are more and more pages, some with elaborate sites and registered trade marks that are not mine. I am owning up here to having written a book entitled Yoganomics, back in 1979. When a few years later the word “Reaganomics” was being bandied about, I was taken aback. Economics had not yet achieved such humanizing syllables, which would be reconfigured again and again. Obamanomics has got to be the best. Reaganomics was certainly a coincidence, anyway; Yoganomics was still unpublished, back then. In a way I wish it still were. I got it backwards. But it did help me to organize my thoughts.

At Amherst College I had become interested in how the narrow parameters of the economics I was studying seemed to be particularly Western, and I began to look for other cultural values that might highlight new opportunities to view the field. I took some courses and read up on some aspects of the East.

After graduation, my first real job was as an auditor with what was then Price Waterhouse & Co., UK, at the south end of London Bridge. I studied contract law and wondered just when and how a price was really agreed. I got a closer feel for that elusive “elasticity” (or inelasticity) of the intersecting demand and supply curves when I joined the marketing team of the French computer manufacturer, Logabax. Yoganomics was basically just a list — a cascade — of ideas gathered to date, in the summer of ’79.

Since college I had become increasingly impressed by Yoga, especially from the day I stubbed out my last cigarette and never felt the slightest desire for another. After all the years of fighting this addiction, embracing it, and fighting it again, it just stopped. There is of course a smoking story that goes with this event, but not here; fact is, the more I looked for a reason for what seemed a miracle, the more the idea of “substituting behavior” or “changing life style” seemed a likely explanation. Even so, I’m not much of a yogi; shamefully, perhaps, I took what yoga had to offer and ran. I do run back now and then and combine it with other exercises and then Mediterranean food.


So I just wanted to ramble on a bit about Yoganomics, since it seems to proliferate, and I don’t know any of the folks involved in whatever has become of the word. I hope they’ve got it the right way round. Hi folks :=) Also, the book, long out of print, sometimes shows up with Unicycle on the immortal Internet. Maybe I should write Yoganomics, the Prequel, and Yoganomics, the Sequel. But when I figured out that the premise of Yoganomics was backwards, I was finally on the road, with Unicycle. Yoganomics inadvertently highlighted our predilection for the paradox of absolutes. Unicycle provides a new solution to an ancient conundrum that is afflicting us today.

One more thing. Yoganomics: Pure Motion and the Law of Economic Erosion was eventually published with illustrations by Justin Williams. The artwork made it all worthwhile. I highly recommend Logicomix, btw, where the comic book idea as applied to an intellectual subject succeeds beyond all absolutes.

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